Directing
Branded content, commercials, short films, documentary.
Friday Night Flop
Winner of the Pears Foundation screenplay competition, the film premiered at the Curzon Mayfair in London .
Featuring Mark Fleischmann, Tracey-Anne Oberman and a debut performance from her daughter Anoushka, the film has been well received across cinemas in England. Here are two excerpts .
Shooting on a low budget with big ambitions had multiple challenges. The scene on the left had to use natural light only, time was always tight. One scene was shot in a corner shop still full of shoppers with two hours to complete the sequence.
If you are interested in seeing the entire film please get in touch.
Pride
I shot this for Pride 2025, sponsored by Infosys. It’s a strong message about resilience written by the good people at Cultr. The film was seen 1.5 million times on Instagram.
With a skeleton crew I doubled up as focus puller for the drone. Not your typical workflow
Pepsi Max
We began by reaching out on social media for descriptions of the taste of Pepsi Max. These prompts were turned into visual ideas graffitied onto a series of columns. We painted over each image as we captured each stage with a 360 degree array of cameras and then stitched them together to create an animated sequence.
The installation became an experiential opportunity, a pop up art space.
It was a technical challenge to align all the images and create a film without digital effects, a process that took three days of painting and repainting.
2 million views on YouTube.
Endora
A film about memory. We created a series of films from the old home movies of a dancer and then shared them with her as projections for the first time, immersing her in her memories, so she could dance with her younger self.
Smirnoff Global
Smirnoff, the home of cocktails. A campaign shifting the perception of the brand toward an in-home experience. This is the TV brand ad. But the heart of the campaign was a suite of over 30 social films, each one providing instruction on how to make a different cocktail in a fun way.
It took considerable planning to create the building blocks for so many films shot in one day. But it allowed Dieageo markets around the world to select the cocktails most relevant to their consumers and populate Instagram and TikTok with content.
Smirnoff India
To launch Smirnoff in India, Diageo wanted an expression of the brand’s playful ‘Infamy’ positioning created by 72andSunny.
In this ad there is a playful conspiracy, the beginning of a trail across social channels in pursuit of the closely guarded recipe for Smirnoff 21.
Shot on a tight budget in the canteen of the agency, we created a space in London that could double as Mumbai. Creating the sfx looking through the liquid without a dedicated post house was a challenge!
Facebook were on the beach in Cannes with an experiential space during the Advertising Festival. The film was shot over three days featuring speakers and audience members alike.
It was shot and edited on site, no easy task, all in time to be presented on the closing afternoon by Sheryl Sandberg.
Facebook would go on to use the film as a demonstration of their commitment to creativity and the power of community.
The All In Summit
A conference, an experiential moment, three days of discussion and debate about technology, humanity and geo politics. I shot and created this film for the team to promote the next summit.
Shooting everything backstage and at the parties on one camera (following four characters!) was an experience in itself. The results were a resounding success, inspiring their audience on YouTube and resulting in a complete sellout for the next summit. Watch this space for the next film.
Aston Martin
I spent a year with Nicholas Mee, vintage Aston Martin specialists, to create this film celebrating craftsmanship and 30 years of the business.
It was a challenge self-shooting and editing everything, with hours of footage to work through. The film was met with high praise from their high-end niche audience.
I have made five films for the business, covering events, cars, and character portraits. I think this film shows you don’t need a big budget to make immersive content.
HP
Write the Next was created to launch an HP experiential event . The film had traction with HP long after, used internally and on social channels.
Working with Ivory Worldwide to produce the film, it shows what can be done with found and stock footage to create something that feels anything but stock.
Tennis and Tea
I wanted to shoot this documentary to cover the fascinating story of my Aunt in her twilight years. Norma was born in the apartheid era of South Africa and lived on a farm in a very conservative area. This was a system where it was the norm to have servants and maids. But with the fall of apartheid, Norma’s life changed. Her and her (then) maid Angelina ended up living in an apartment together for twenty years when her husband passed away and they lost the farm. Their relationship evolved into an inspiring and unique friendship for the time.
I had to shoot this film in only a few days as they were about to lose the apartment, with sensitivity toward two people in an incredibly emotional time.
Newbury People
A small personal project covering one of the many agricultural shows across England. I think people and their passions are fascinating, what you see here is uniquely English.
Making people feel comfortable as you shoot something like this is key, just becoming part of it, observing without intruding, looking for moments and expressions.
Guinness
The brief for Guinness Africa was to create a film that inspired people toward gender equality. The inspiration came from research in Cameroon revealing that it was the mothers of daughters who were pushing gender stereotypes.
We zeroed in on football and found female players who had never been supported by their parents. This film documents the first time mothers had come to see their daughters play and the positive impact of their support.
The idea built momentum . The match became the first female game to be shown live on TV in Cameroon, the moment broadcast live to the nation. It began a growing movement for change on social media, and led to a change in rules from the Cameroonian football federation for increased pay for female players.
Working with an inexperienced local crew in Cameroon during Covid was challenging, dealing with incredible bureaucracy and obstacles at every turn, but the hunger from the crew to learn was inspiring, as was everyone that took part.
The Court is Yours
The launch film for a summer of content by Nature’s Valley to get everyone out and active on the court.
I wanted to celebrate everyone as heroes, no matter their ability.
Shooting on long lenses and getting real games underway overcame the problem of working with non-actors to provide performances that felt real and engaging.
Roo Shoes
With wearable tech diluting the pure experience of running, this was an opportunity to establish Roo Shoes back at the joyful heart of running.
This film went live on Kickstarter as a tongue-in-cheek product innovation we called he Rooband. By pledging your financial support, you were rewarded with your choice of Roo Shoes. A cheeky way to promote and sell product.
The film garnered more views than any piece of content Roo Shoes have ever made, delivering a 7% increase in sales and a Webby Award.